11 became the country’s second-most crowdfunded platform of all time. On Wadiz, Korea’s answer to Kickstarter, the brand Leesle on Feb. Young entrepreneurs have also established brands sporting uniquely designed Hanbok. Ensuring Hanbok’s use in everyday life is in line with the cultural values and tastes of Gen Z-ers. This revolutionary uniform has received kudos from both the media and the Hanbok industry. Modern technology has augmented the activity-oriented functionality of Hanbok to aesthetically maximize comfort. A soon-to-be released Hanbok-inspired uniform, however, retains the functionality of a school uniform while applying the core design of traditional Korean design. When Kim Dong-hyun, who was selected Young Adult Hanbok Ambassador for 2019, was asked at his appointment ceremony whether he would wear a Hanbok-inspired school uniform, he said, “Why doesn’t Korea have such uniforms in the way British uniforms embody (U.K.) heritage?” Most school uniforms in Korea have the Western components of a vest, jacket, skirt, shirt and pants. The baeja woven with glossy gold-hued silk among other traditionally frequented shades drawn from nature harmoniously imbues a visual polish to their dance movements.īTS members dress in Hanbok in their music video “Idol.” © BTS Their choreography complements and accentuates Hanbok’s beautiful colors and luscious lines. In the music video, the group’s members are clad in durumagi (overcoats), dapho (half-sleeved robes) and baeja (vests) that are diversely textured and nonchalantly layered. Though most Koreans wear Hanbok for specific events, BTS made the traditional wear more trendy with a modern take in its stunningly stylish and hip performance.
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Traditional Hanbok comprises a full assembly of layers and ornamental parts like skirts and underskirts, jeogori (upper garment), headdresses and kkotsin (flower flats). The K-pop super group BTS proudly displayed one of Korea’s cultural traditions in its recent music video for its song “Idol.” The boy band through its video shook the stereotype of Hanbok’s use as being exclusively for special occasions like weddings, musical and artistic performances, and the like.
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